What It Does
An AI-powered chat widget that answers visitor questions about Parker's services, process, and expertise 24/7.
- Instant responses to common enquiries
- Guides visitors to relevant case studies
- Captures leads with built-in contact form
- Sends lead notifications via email
Goals
Qualify enquiries and capture leads outside office hours without adding to team workload.
- 24/7 availability for website visitors
- Pre-qualify leads before human contact
- Reduce repetitive email enquiries
- Surface relevant work to prospects
- Track engagement via UTM parameters
Knowledge Base
The bot is trained on curated content about Parker, not the entire website.
- Company overview and approach
- All 6 service areas with descriptions
- Sector expertise (pharma, tech, finance)
- Team and office locations
- Typical process and timelines
- Key differentiators and credentials
Promoted Content
The bot links to specific pages when relevant topics come up.
- Service pages (design, digital, branding, etc.)
- Case studies (AstraZeneca, TUI, Sage, etc.)
- Sector landing pages
- Contact and team pages
- All links include UTM tracking
Estimated Costs
Using Claude 3.5 Haiku - Anthropic's fastest, most cost-effective model.
Model
Claude 3.5 Haiku
Input tokens
$0.80 / 1M tokens
Output tokens
$4.00 / 1M tokens
Avg. conversation
~$0.005 (0.5p)
500 chats/month
~$2.50 (~£2)
Rate Limits & Protection
Built-in safeguards to prevent abuse and control costs.
Burst limit
5 messages
Refill rate
1 per 2 seconds
Daily limit
500 messages
Fallback mode
Pattern matching
When limits are hit, the bot falls back to pre-written responses (no AI cost).